Pop Girls Get Warm Welcome From Audition Community

(May 22, 2010) – X-Play Online Games Inc. (X-Play), the casual games division of leading publicly listed online gaming publisher IP e-Game Ventures Inc. (IP e-Games; PSE: EG), starts their mall tour with the newest addition to the Hottest Gaming Barkada, the Pop Girls.

The Pop Girls released the repackaged album under Audition Dance Battle with the song, “Sige Sayaw” made exclusively for Audition. If the success of the previous project with Rhian Ramos is any indication, this should prove to be a great cooperative effort.  

Franco Santos, the Product Manager of Audition has explained that, “The Pop Girls could prove to be the beginning of Pinoy Pop. Their addition to our Hottest Gaming Barkada will benefit both the girls and our community.”

Adi Yapyuco, Assistant Product Manager of Audition, explains, “The Pop Girls are a great group of girls. Their image is fresh and clean with songs that have a high recall.”

The girls performed to a crowd of over 500 registered Audistas at SM Manila and more additional non-registered watchers in the Cyberzone area. Audistas, girls and boys alike were screaming the names of their favorite Pop Girls members. Some of the more fanatic Audistas even grabbed their hands and attempted to climb on stage.

When the familiar “Sige Sayaw” played, most of the female Audistas knew every word. The Pop Girls kept the excitement high by teaching volunteers the dance steps to the song. The audience got to participate as judges by clapping for their favorite dancer.

George Royeca COO of X-Play, plans to keep running with this momentum with the music video for “Sige Sayaw”. The video is tentatively scheduled for filming and release this June. “We had huge success with the Rhian Ramos and Audition album last year. Rhian was able to reach an entirely new audience when she became a part of the Hottest Gaming Barkada. With the help of the Audition Dance Battle community, ‘You’ was able to get to the Top 4 of the MYX Countdown and stay on the countdown for a solid month.”
 
Adi Yapyuco goes on to say that, “when the right community meets a great artist, chemistry is a sure thing.”

Please visit www.clubaudition.com.ph for more information.
 
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About X-Play Online Games Inc. (X-Play):

X-Play Online Games Incorporated (X-Play) is a joint venture between IP E-Game Ventures Inc. (IP E-Games), the online gaming subsidiary of IPVG Corp. (PSE: IP) and GMA New Media Inc. (GMA-NMI), the digital media arm of GMA Network Inc. (PSE: GMA7) that is keen on revamping online casual gaming and bring it to even greater heights. It will focus on designing, operating and maintaining casual online gaming and casual online gaming-related portals. X-Play also aims at evolving and promoting casual online gaming and its digital content development, especially with the convergence of traditional and digital media through IP e-Games and GMA-NMI.

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Editorial contacts:

Erica Cortez                                   
IPVG Corp.                                    
Tel – 976-4784                                  
erica.cortez@ipvg.com

Emir Samonte                
IP e-Game Ventures Inc.                                      
Tel – 976-4784                                  
emir.samonte@ip-egames.com    
                
Justine Bonilla
Dominguez Marketing Communications, Inc.
Tel – 897 7088 / 890 3766
justine.bonilla@dominguez.com.ph